Welcome to Action Bait Co.
What makes a fish bite a bait? Scent and vibration are thought to be important; so are vision and motion. But every angler knows of successful baits that would never naturally appear in the fish’s world, except at the end of a hook. The most popular live bait of all time, the worm, does not swim suspended of its own accord, yet almost any fish will eagerly gobble up a juicy night crawler.
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